MONDAY, OCTOBER 6, 2008 - DWELL MAGAZINE
A Story Book Finish
With financial markets in their current state, expanding your client base may prove to be a bit more difficult and yet the opportunity to up sell finishes for other areas in the homes of current or previous clients is often overlooked. I believe many people will continue “nesting” and are looking to create a comfortable personal environment and are willing to discuss options to dress the entire space.
So, when meeting with previous, current or new clients don’t miss the opportunity to up sell, remember to suggest finishes and architectural coatings for furnishings, floors, cabinets, lamps, outlet covers, fireplace mantles and surrounds, glass. With all the wonderful products available today, almost anything can be your canvas.
Coordinating a whole room “package” of finishes for, not only walls and ceilings, but also moldings and furniture is an excellent, and now more convenient way to up-sell. In the past I found this type of sale to be very tedious and time consuming, mainly because I couldn’t physically haul around all my beautiful samples. This is why Cindy Everett and I have designed the Cabinet/Furniture Sample Blank ring. Nothing makes a sale like putting it all together in a story board format for the client to see and having those add on samples is essential to close the deal. Not only will you save time having a complete design library of finishes for multiple surfaces to propose right there with you, you will make more money.
When you finish these sample blank rings with your personal custom finishes, they are a beautiful addition to your professional presentation. They are light weight and very convenient to take on consultations. Each set contains 12- 5.5X5.5 unfinished wood samples with a nicely routed edge, raised center panel, strung on nickel ball chain.




